Facebook is the most influential social platform affecting consumer (Laura and Carlos, 2018). Social media is a very crucial player in the online context, which affects consumer behavior.
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#Impulse season 1 online Offline#
In a comparative view of significant contribution to the total sales, the offline channel is more dominating over online system. One similarity that exists between online and offline consumer behavior is the perceived usefulness of the consumer that will tell about their repetitive visit to the store with the use of Technology acceptance model, TAM (Koufaris, 2002). Rook and Fisher (1995) defined it as a spontaneous and immediate response. Rook further in (1987, 1993, 1995) contributed to the literature, where he referred that impulse behavior is dependent on consumer’s mood. Rook (1985) studied various behavioral component of individual and linked impulse behavior with the hedonic component, materialism, and sensation. This study provided a new land base for further studies. Reminder impulse and 4.Suggestion impulse. Stern (1962) further contributed significantly to the literature he classified impulse behavior in four categories: 1. The behavior occurs after experiencing an urge to buy and it tends to be spontaneous and without a lot of reflection (i.e., it is ‘impulsive’)”. Beatty and Ferrell (1998) definition of impulse buy is considered to be the one the most extensive definition “a sudden and immediate purchase with no pre-shopping intentions either to buy the specific product category or to fulfill a specific buying task. He described it as an unplanned purchase.
![impulse season 1 online impulse season 1 online](https://m.media-amazon.com/images/I/710sSsJvu7L._SL1500_.jpg)
The phenomena of impulse purchase emerged in 1950 by Clover (1950) when the studies found out that a significant share of the total sales was unplanned and sudden.